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Guudcure Pollution Free

URBAN SKIN SOLUTION

POLLUTION EFFECTS ON THE SKIN

Every day, impurities build up on the surface of the epidermis and alter the quality of the skin on face, neck and lower neckline. These impurities include pollutants that damage the skin, weaken it and increase its sensitivity. Ozone and fine particles, such as microscopic PM2.5, stick to the skin, become lodged in the pores and damage the cutaneous barrier. The result: the skin is oxidized, the complexion becomes duller. Gentle deep cleansing on a daily basis is necessary to preserve not just the skin but also the cutaneous barrier that protects the epidermis from external attacks.

THE PRODUCTS

CLEANSING MILK

Anti-pollution cleansing milk

PEELING MASK

Anti-pollution peeling mask

RESTORING NIGHT SERUM

Anti-pollution restoring night serum

URBAN CREAM H24

Anti-pollution face cream

HAIR & BODY SHOWER GEL

Anti-pollution shower gel

PURIFYING MICELLAR WATER

Anti-pollution micellar water

CITY SPRAY SOLUTION

Anti-pollution hair & body spray

FACE URBAN SHIELD

Anti-pollution face spray

BODY LOTION

Anti-pollution body lotion

OPEN AIR CREAM SPF15

Anti-pollution face cream SPF15

POLLUTION FREE - THE FIRST COMPLETE ANTI-POLLUTION RANGE WITH ZEOLITE

FORMULATION APPROACH

NOT ONLY ANTI-POLLUTION

Pollution Free actions go far beyond protection from pulluting agents. It’s a heterogeneous line offering a full range of benefits by combining this active anti-pollution ingredient with other specific and complementary ones for each product.

Antioxidant action, reduction of the formation of free radicals and wrinkles, and hydration are just some of the actions carried out by Pollution Free. Use of the products returns elasticity and compactness to the skin, re-activating its metabolism and making it brighter.

HOW IT WORKS

The actions to face the effect of pollution are three: CLEANSING, REGENERATING, PROTECTING .In order to carry on these three actions against pollution, Pollution Free range will be made up of 10 products. Each one with its own specific action.

CLEANSING

CLEANSING MILK PURIFYING MICELLAR WATER HAIR & BODY SHOWER GEL

REGENERATING

URBAN CREAM H24 PEELEING MASK RESTORING NIGHT SERUM

PROTECTING

FACE URBAN SHIELD CITY SPARY SOLUTION OPEN AIR CREAM SPF15 BODY LOTION

ACTIVE INGREDIENTS

ZEOLITE. THE POWER OF A VOLCANIC ORIGIN MINERAL AGAINST URBAN POLLUTION

Recent dermatological research has raised awareness of the micro-biota, that is to say, the colonies of bacteria that populate our entire bodies, including our skin, maintaining us healthy and in balance. If these colonies of beneficial bacteria are altered or destroyed, the skin could develop a variety of problems. AGE BALANCE relies, firstly, on PREBIOTICS, derived mainly from vegetable fibre, that serve as nourishment

for the beneficial bacteria populating our skin, and that is to say, PROBIOTICS, that multiply and maintain optimal skin tone. Apart from prebiotics that nourish live bacteria, AGE BALANCE cosmetics are also packed with the benefits of an innovative active ingredient derived from the fermentation of PROBIOTICS, namely, sterilised probiotics that are inert and help protect skin and restore skin tone.

49.7% MORE PROTECTION

The protective action is scientifically proven thanks to an innovative anti-pollution test carried out by a specialized laboratory that conducted a cell survival assay* by MTT test – indicator of skin protective effect, using a three-dimensional reconstructed human skin model following air pollutants stress with the tested cream. The amazing result confirmed 49.7% increase in protection compared to skin without our cream. All thanks to Zeolite.